5K Carabao Run

Objective

The 5K Carabao Run is a dynamic event that promotes physical and mental well-being while raising funds for charitable causes locally and in the Philippines. Organized by the Philippine Medical Association of San Diego (PMASD), this initiative aims to create a unique brand identity that celebrates community wellness and cultural pride.

Approach

I designed a bold, modern, and simple logo that embodies the spirit of the Carabao, symbolizing strength and perseverance. I incorporated elements of the Philippine sun into the design, reflecting both cultural significance and vitality. By combining these visual elements, I aimed to create an emotional connection with the audience while emphasizing cultural relevance. 

For this project, I successfully helped establish a distinctive brand identity for the 5K Carabao Run. The logo's unique blend of Filipino culture and modern design elements has contributed to the event's success in promoting community wellness and raising funds for local causes.