Objective

Design and organize the keynote presentation for the Amazon DesignOps Conference, conveying a fun and playful tone while effectively communicating key information. The goal was to make a strong opening impression that would set the tone for the conference.

Approach

I approached the keynote presentation by infusing wonder and abstraction through abstract textures, reflecting the evolving nature of DesignOps in the age of AI. I chose a vibrant color palette to set an energetic tone, while bold typography added visual impact. To keep the audience engaged, I simplified complex concepts into concise, easy-to-follow content. A deliberate color hierarchy guides viewers through the presentation, clearly distinguishing between sections and enhancing overall understanding.

Throughout the project, I remained focused on balancing creativity with clarity, ensuring that the design effectively communicated the message and left a lasting impression on the conference attendees.