Kognitos

The design study explores the creation of a billboard design for Kognitos, a brand symbolizing progress and innovation in the realm of automation.

I focused on using impactful messaging with bold text and a succinct tagline to swiftly communicate Kognitos' core message. Leveraging the brand's existing color palette, the design features bold contrasts to attract attention effectively. Drawing inspiration from current illustration styles, modern shapes were created from the K logo to generate movement and visual interest. The result is a visually compelling billboard that encapsulates Kognitos' essence of forward motion and overcoming traditional automation challenges.