Project Title — Brand Refresh for an AI Health Platform
Designing a humanized identity system for a health-focused AI company helping clinicians interpret patient data faster — balancing precision with empathy.
Challenge
The brand lacked emotional connection and clarity. Complex AI features outshone the human benefit — we needed to bring warmth and comprehension back into focus.
Approach
Research & Strategy
Explored competitor landscape, interviewed product teams, and defined a focused positioning: “AI that feels clinical yet compassionate.”
Visual Direction
Developed a design language inspired by organic patterns and neural mappings — fusing scientific rigor with natural balance.
Execution
- Identity System: Modular logo built on synaptic curves to symbolize human–AI connection.
- Color Palette: Muted neutrals with vibrant data-inspired blues for clarity and focus.
- Typography: Rounded sans-serif system for accessibility and warmth.
- Digital: Designed web and dashboard UI to reflect transparency and motion responsiveness.
Result
• Brand equity improved across audience groups.
• Helped secure new B2B partnerships and increase demo conversion rates by 35%.
• Internal teams embraced an expanded design system as their north star for visual consistency.
Reflection
Designing for emerging technology in healthcare fuels my interest in shaping brands that are both analytical and emotionally intuitive. I believe the best AI design acknowledges our humanity first.